Post by account_disabled on Mar 5, 2024 10:08:20 GMT
The may find that some campaigns don't get enough spend for the algorithm to optimize. You need to consolidate your campaign structure first so your data accumulates in fewer ad groups. The push towards automated bidding has changed the way we plan and structure campaigns. It no longer makes sense to build granular campaign structures based on individual keyword ad groups due to the large number of conversions required to optimize bids. You'll often see better results from simpler campaign structures where data is consolidated across fewer campaigns and ad groups to your agency's effect. Let's say you work with an agency to manage your ads.
Now that your agency isn't micromanaging keyword bids all day long, what should they do now? We believe your agency's role should be strategic. Good at bid management but they have no intention of trying to understand your business or your business goals. A good agency should understand what you are trying to do and configure your account in the most appropriate way. Google is Country Email List good at any computing but not any language. They have tried to automate ad creation but have mostly failed so far. You know your product and audience better than ever. Your agency should help you create compelling ads using the right ad formats. Your agency should help ensure there is synergy between the ad and landing page to give your campaign the best chance of conversion.
They trying to take over your ad account? Tips They might, especially if you're not paying much attention. As we covered in part 2, now is an algorithm-driven ad delivery platform powered by artificial intelligence. The rise of the machines is not here it is here looking to take over all technical ad serving decisions in your ad account. Your role as an advertiser from the perspective of AI is to configure your conversion tracking, set appropriate campaign goals and provide ad creatives.
Now that your agency isn't micromanaging keyword bids all day long, what should they do now? We believe your agency's role should be strategic. Good at bid management but they have no intention of trying to understand your business or your business goals. A good agency should understand what you are trying to do and configure your account in the most appropriate way. Google is Country Email List good at any computing but not any language. They have tried to automate ad creation but have mostly failed so far. You know your product and audience better than ever. Your agency should help you create compelling ads using the right ad formats. Your agency should help ensure there is synergy between the ad and landing page to give your campaign the best chance of conversion.
They trying to take over your ad account? Tips They might, especially if you're not paying much attention. As we covered in part 2, now is an algorithm-driven ad delivery platform powered by artificial intelligence. The rise of the machines is not here it is here looking to take over all technical ad serving decisions in your ad account. Your role as an advertiser from the perspective of AI is to configure your conversion tracking, set appropriate campaign goals and provide ad creatives.